Avoid The Geico Mistake

by Jason Wisdom

A series of new Geico insurance commercials have championed the catchphrase, “Everybody knows that.” Some of them are really quite clever. So, contrary to what the title may imply, I am not going to take issue with Geico here. Rather, I want to use the catchphrase as a springboard to talk about a problem facing Christianity in the modern, western world. I fear that we have often been guilty of making what I am calling “the Geico mistake.” That is, when it comes to basic Christian teachings, we too frequently assume that “everybody knows that,” when, in reality, they do not. People, like myself, who have grown up in the Church are especially likely to make “the Geico mistake.” There are certain things that I have just grown up knowing since I have been around Christianity my whole life. I simply take them for granted.

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A brief anecdote will help illustrate what I mean. I can remember when I first started playing bass guitar in the band. I borrowed a bass that, naturally, already had strings on it. I played it for close to a year. Then, I bought a brand new bass with brand new strings. There was no need, in either case, to change the strings. I had already learned a dozen songs and played a good number of concerts before the inevitable happened–I broke a string. At that point, it would have been totally reasonable for you to assume that I knew how to change the strings. I was in a band. I had played shows. However, you would have been totally wrong. I can still remember asking the other guys in the band to teach me how to do it (yes, this was before YouTube). It is important to note that they probably would not have ever gone out of their way to ask me, since they also would have assumed that I knew how to do it. In the same way, people aren’t going to wave a flag around that says “I don’t know this or that,” about Christianity, but they still need to learn…


Avoid The Geico Mistake – because it’s true