Make #MerryChristmasStarbucks Truly Meaningful
by Lenny Esposito
It seems the new Starbucks holiday cups are causing a bunch of Christians to see red. As first reported by the Breitbart website, the 2015 holiday cup design went with a minimalist approach, simply using a red cup with no markings other than the Starbucks logo. This is a deviation from past years where the cups featured pictures of snowmen, tree ornaments, reindeer, carolers, and snowflakes. Some immediately took the new design as a slap at Christmas. Breitbart quotes British Parliament member David Burroughs as saying, “The Starbucks coffee cup change smells more of political correctness than a consumer-led change. The public has a common sense grasp on the reality that at Christmas time, whether you have a Christian faith or not, Britain celebrates Christmas.”1
Other Christians soon jumped on the bandwagon, wishing to present the cup as the latest salvo in the War on Christmas, an activity which seems to have become as much a tradition in Christian circles as Wal-Mart unveiling decorations in their stores two weeks before Halloween. One person even created a video where he “tricks” Starbucks employees into writing Merry Christmas on their cups by giving the phrase as his name when ordering.
I’m not certain such a move will cause Starbucks VPs to sit in a conference room and exclaim “Sneaky little hobbitses. Wicked, tricksy, false!” Yet, the claims of “anti-Christian” are being passed around the Internet faster than you can brew a Tall espresso, with cries of boycotts for Starbucks removing the Christian faith from Christmas. At the same time, mainstream outlets are providing additional high visibility with their stories like this one that point and mock, essentially stating, “Look at these stupid people! Aren’t Christians out of touch?”
It’s Not Surprising that Secular Companies Act in Secular Ways
Let’s all take a breath, shall we? First, the cups. I’m not certain how having a plain red cup makes Starbucks any more anti-Christian than snowmen. Do snowflakes and reindeer signify the incarnation or are they neutral images that even atheists can use to decorate their homes? The reality is…
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