More Strategies for Effective Apologetic Encounters

by Mark Farnham

In the last post we looked at specific ways to take a conversation with an unbeliever to a place of effective engagement about the gospel. In this post we continue to examine those strategies.

The third strategy is to look for implicit bias. Implicit bias is another way of describing subconscious assumptions or unexamined presuppositions. That is, everyone assumes certain things to be true, obvious, and unable to be challenged. Yet, many of these biases cannot be shown to be true, and in fact, can be shown to be false. For example, some people have a reactive bias that makes them want to do the opposite of what someone else is trying to get them to do, or alternately believe the opposite of what someone is telling them. This bias springs from many sources, but one obvious is the dislike of being proven wrong. This is one of the reasons the way we engage people is so important. If they sense we enjoy proving them to be wrong rather than helping them find truth, we might inflame the reactive bias unnecessarily. The apostle John mentions that Jesus was “full of grace and truth.” What a great reminder that our manner is as important as our message.

Another bias that influences our thinking is known as “sunk cost fallacy.” If a friend has invested time, money, or reputation in a particular belief, he is less likely to admit the belief is wrong. To do so would be to lose all he has invested in that belief. For example, if someone establishes their reputation as a skeptic, becomes known for his skepticism, and has written a book on it, to admit that he is wrong comes at a high price, and his investment in skepticism has to be considered a waste. This is one of the reasons why the Holy Spirit’s conviction is necessary in conversion. Without the Spirit reassuring a person’s heart that loss for the sake of Christ is good, no one would ever be willing to do as Paul did—counting everything but the knowledge of Christ as loss…


More Strategies for Effective Apologetic Encounters