We tend to focus on the short-term as evangelicals. And we tend to be very pragmatic. If we don’t see an immediate pay-off in terms of well-known metrics (such as gospel conversions or baptisms), we are quick to judge something as a failure. But when we incorporate a long-term vision and begin to think about the conditions of the soil (the culture) in which we hope to plant the seed of the gospel, our metrics shift to a more long-term horizon. The work of establishing the reasonableness and desirability of Jesus and the gospel in a disenchanted culture is going to take time. It is going to take fully committed believers faithfully present within all spheres of culture for the gospel to be viewed as viable. —Paul Gould (from, Cultural Apologetics: An Interview With Paul Gould)