Facts Are Not Enough
by Logan Judy
For all of our discussion on personal connections, relationship building, and first date evangelism one may ask whether such “hoops” are necessary. After all, what we really need to do is just get the right facts in front of people, right?
Persuasion is Complicated
No, actually. As much as we like to think of ourselves as perfectly rational creatures, the opposite is often true. An interesting longform piece on this from The New Yorker says, among other things, “As a rule, strong feelings about issues do not emerge from deep understanding.” (They interview several cognitive scientists, and this is a quote from one). A number of things contribute to how we form our views, including social pressure, confirmation bias, competing information sources, and a whole array of emotional and social elements.
Does this mean that truth is irrelevant? Not at all. It only means that persuasion is more complicated than just the facts…